New Product Launch
Maximising product launch success amid complex legislative change
MEDIRX e-Launch helps to Make Your Drug Launch a Successful?
The three most common reasons for Unsuccessful Drug Launch are:
- Limited market access (e.g., lack of coverage, use of formulary restrictions like step edits, greater than expected expenses on discounts and rebates, or high patient cost-sharing due to unfavorable placement on formulary)
- Inadequate understanding of market needs (e.g., underestimating the difficulty of converting customers—prescribers and patients—from existing therapies)
- Poor product differentiation (e.g., the product’s proposition didn’t offer a compelling enough value, or the product formulation created hurdles that were not offset by the additional clinical benefit, in the customers’ view)
Medirx e-Launch help you to address your Business Needs, to make your Product Successful by:
- Product Availability at Chemist
- Doctor Connect Platform to Communicate the Product Availability with Chemist
- Centralized Miss Call Services for Product Inquiry by Patient or Chemist
- Innovative approaches to market intelligence and stakeholder engagement
Advantages of Medirx e-Launch:
- Differentiate your drug through messaging, post-launch data and services.
- Create broad Chemist advocacy via a superior customer experience.
- Organize your launch activities as a micro-battle and ensure continuous frontline feedback.
